01
PROGRAM 01
Join and share cultural events
Take part in Japanese cultural events and turn what you feel through experience into thoughtful stories in your own voice.
- Cultural event participation
- Experience reports
- Social and official media
02
AMBASSADOR PROGRAM
The Program
A year-long journey from understanding to experience, expression, and meaningful connection.
PROGRAM DESIGN
Become a practitioner of Japanese culture in daily life.
The program is about more than communication. Learn the ideas within Shinto and Japanese culture, feel them through the body, practise them at work and home, and share that lived experience in your own voice.
02
PROGRAM 02
Introduce shrines, festivals, and offerings
Explain the background of prayer and ritual while respecting each place’s customs, permissions, and communication rules.
- Shrine and festival visits
- Ritual and offering events
- Encounters with local stewards
03
PROGRAM 03
Share miko dance and Shinto culture
Learn the context of miko dance, gesture, and prayer, then communicate their beauty and spirituality beyond surface imagery.
- Miko dance learning
- Foundations of Shinto culture
- Conduct and courtesy in practice
04
PROGRAM 04
Extend the association’s work
Introduce the association’s learning, experiences, and cultural succession initiatives clearly to audiences in Japan and abroad.
- Association initiatives
- Official information
- Communications projects
05
PROGRAM 05
Share priest, miko, and cultural experiences
Join priest, miko, and traditional culture programs and share the insights gained through embodied experience.
- Priest and miko experiences
- Dance and conduct
- Performing arts and craft
06
PROGRAM 06
Support local and traditional culture
Learn the stories carried by communities and create new points of connection between cultural stewards and wider society.
- Local cultural storytelling
- Support for cultural events
- Co-creation for future generations
ANNUAL JOURNEY
From application to a year of impact.
This is the current plan. Program content and timing may change in coordination with cultural partners.
AUTUMN 2026
Application & selection
Applications, review, and online interviews
WINTER 2026
Appointment preparation
Program guidance and foundational cultural orientation
JANUARY 2027
Program begins
Official announcement, orientation, and cohort launch
SPRING—AUTUMN
Learn, experience, share
Sessions, cultural experiences, storytelling, and initiatives
WINTER 2027
Reflect & carry forward
Final activity report and proposals for continued impact
PROGRAM SUPPORT
Support for responsible storytelling.
Program guidance covers cultural context, photography and publication care, language, and the everyday practice of gesture, breath, and courtesy. Ambassadors are encouraged to pause and confirm rather than publish with uncertainty.
- Program communication guidelines
- Learning sessions and resources
- Support for content questions
- Peer exchange within the cohort
APPLICATION 2026
Bring Japanese culture into daily life.
Bring the wisdom of Japanese culture into everyday life and make each day richer and more joyful. Will you take the first step?
